100 years of expertise in the service of hair beauty

Hair is a limitless source of inspiration Didier Martin - Chairman

The company was founded in 1918 by Eugène Sutter, a hairdresser and wig stylist.

The enterprise developed on the Professional Hairstyling market and opened three establishments in Paris, London and Vienna.This early international development was based on the invention of the foolproof "Eugène permanent wave". Today, the company is present in nearly sixty countries, and its unique expertise is the symbol of "Made in France" success.


Advertisement for the "Gallia wave"


Hairdressing shows for "Perma Tieda" heated perm machines


The "Perma Tieda" perm in a hairdressing salon


The Research and Innovation laboratory in Paris


The packaging workshop in the factory, located in the city center of Reims


The launch of CARMEN permanent hair color in France and in more than 30 countries worldwide


Aiming to respect the environment, EUGENE PERMA invests in a new factory, located in the industrial zone of Reims, and strongly develops the brand in France and abroad


The launch of Essentiel, a luxury hair care brand


Didier Martin, CEO since 1995, takes full control of the company. His objective is to make EUGENE PERMA the French brand of reference in hair beauty expertise in France and abroad.


Carmen permanent color is reinvented to feature the Reflect Magnetic System, which enhances tones and shine


The launch of ESSENTIEL Color Lock, a new generation of hair care for color-treated hair containing no sulfate and no silicone, marketed in 25 countries


The launch of Collections Nature by Cycle Vital, the range of hair care and styling products inspired by the benefits of nature


The launch of Keratin Glow, a new rituel by Essentiel