Hairdressers' Partner

100% FRENCH MANUFACTURING AND EXPERTISE SINCE 1918

EUGENE PERMA Professionnel is an independent French company with 90 years of professional expertise benefiting hair salons.

In Paris, the Laboratory for Research and Innovation, which is entirely devoted to the development of hair care products, follows a written quality commitment that ensures the high effectiveness of its products.

In Reims, our factory follows strict manufacturing guidelines aimed at preserving the environment.
It is a family company that creates, develops and manufactures products in line with its partners' needs and expectations.

100% PARTNER FOR YOUR DEVELOPMENT

EUGENE PERMA Professionnel works year-round with independent salons by providing them with tools to increase their revenue, including visuals, innovations, products, services, promotions, marketing actions, etc.

100% TECHNICAL

  • To stand out from the competition
  • To stay on the top of trends
  • To enhance your expertise
  • Instructional tools to let you replicate the latest hair color and cut techniques in your salon
  • Step-by-step videos available at the EUGENE PERMA Professionnel YouTube channel
  • Step-by-step instruction leaflet with illustrations
  • Technical coaches who visit your salon to assist you in developing your services
  • Trends to offer your clients

100% RETAIL-FOCUSED

Every month we propose special offers & consumer gifts to boost your salon's sales.  

100% COMPETITIVE

To offer the best prices.

100% TRAINING-FOCUSED

A complete program of internships and training sessions led by our experts to train you and help you stay on top of the trends.  

100% AIMED AT DIVERSIFYING YOUR REVENUE

Products that complement your core business to help diversify and supplement your revenue.

100% MERCHANDISING-FOCUSED

POS advertising reflecting the latest hairstyling trends & tools to help you develop your revenue from services & retail sales.

100% PERSONALIZED

Personalized services to enhance your expertise and set you apart from the competition.

100% PROFESSIONAL COMMUNITY

Client seminars
Meet-and-greet events with French & international stylists
Hairstyling shows (Color&Cut)
Booth at MCB By BEAUTE SELECTION
Client events
Discussion days about products and techniques

100% MEDIA

To develop the notoriety of our products: advertising on TV, in women's magazines and online.
To boost our professional image and provide you with technical support: various technical tutorials on
Youtube.
To stay informed about all of our new products, services, training sessions, shows, visuals and artistic experiences: follow us on social media.