- MAISON FRANÇAISE
For the Beauté Sélection trade show in Strasbourg, Béata Bourillon presented a show bearing EUGENE PERMA Professionnel's colors. For 30 minutes we witnessed her latest show inspired by spring and winter. It featured demonstrations of her expertise in both cuts and up-dos for long hair. The show was highly appreciated by the audience due to its elegance, as well as the cut and styling techniques it presented. EUGENE PERMA Professionnel also organized a booth to present its new products such as DD Cream and Essentiel Cleansing Balm, as well as to showcase the distribution of Olaplex by EUGENE PERMA Professionnel for hairstylists in France, the miracle ingredient that pushes the boundaries of technical services. It was also an occasion to demonstrate Olaplex during the technical demonstration presented by the EUGENE PERMA Professionnel technical team.