- MAISON FRANÇAISE
The 2015 Mondial Coiffure Beauté was the chance for hairstyling professionals everywhere to come together and learn about the latest products in their field, as well as new developments in the market. The 2015 show was exceptional, and we can say that our goals were more than met, and this in several areas: More than 40,000 visitors attended the show over the weekend to learn about innovations and trends by visiting the booths.
EUGENE PERMA Professionnel, with a 150-square meter booth, experienced great success in presenting its innovations and trends through several demonstrations. Artistically, EUGENE PERMA Professionnel filled the 3,000-seat stage area on Sunday with a show presented by Sandrine Ruiz, which was positively received by the audience and ended with a standing ovation. We were also present during the workshop time, during which we gave a technical workshop entitled "Hair Contouring," which was extremely successful.
We have participated in many conferences, as well as several LIVE events organised for the professional press, including LIVE demonstrations at the booth and during shows.