- MAISON FRANÇAISE
With 90 years of expertise focusing exclusively on hair care, EUGENE PERMA Professionel offers innovative products that meet with the expectations of professional hairdressers.
Didier Martin, Chairman
The Research & Innovation Laboratory is committed to developing the best formulas, and it gives priority to the safety of its products before they are brought to the market.
Each new product required the participation of at least five experts from different fields of the Research & Innovation Laboratory: chemistry (formulation and analysis), biophysics, biology, dermatology and toxicology. The formulation projects for new products can therefore take up to five years of research, depending on their complexity. We have very high standards for the quality of our formulas which depend on the expertise of our teams. In particular, after several years of apprenticeship, our color experts acquire a mastery in hair color that enables them to entirely formulate products with unique, reproducible color results that provide extraordinary silkiness and shine.
We also give priority to launching ever-safer formulas to better protect the health of professionals and their clients. These products observe the ever-stricter regulatory demands in France, Europe and abroad.
Eugène Perma devotes almost 4.5% of its turnover to Research & Innovation. The latest scientific discoveries benefit our new products as well as products already on the market, which are improved as progress is made.