100 years of expertise in the service of hair beauty

Hair is a limitless source of inspiration Didier Martin - Chairman
1918

The company was founded in 1918 by Eugène Sutter, a hairdresser and wig stylist.

The enterprise developed on the Professional Hairstyling market and opened three establishments in Paris, London and Vienna.This early international development was based on the invention of the foolproof "Eugène permanent wave". Today, the company is present in nearly sixty countries, and its unique expertise is the symbol of "Made in France" success.

1932

Advertisement for the "Gallia wave"

1946

Hairdressing shows for "Perma Tieda" heated perm machines

1950

The "Perma Tieda" perm in a hairdressing salon

1962

The Research and Innovation laboratory in Paris

1963

The packaging workshop in the factory, located in the city center of Reims

1992

The launch of CARMEN permanent hair color in France and in more than 30 countries worldwide

2004

Aiming to respect the environment, EUGENE PERMA invests in a new factory, located in the industrial zone of Reims, and strongly develops the brand in France and abroad

2005

The launch of Essentiel, a luxury hair care brand

2007

Didier Martin, CEO since 1995, takes full control of the company. His objective is to make EUGENE PERMA the French brand of reference in hair beauty expertise in France and abroad.

2014

Carmen permanent color is reinvented to feature the Reflect Magnetic System, which enhances tones and shine

2016

The launch of ESSENTIEL Color Lock, a new generation of hair care for color-treated hair containing no sulfate and no silicone, marketed in 25 countries

2016

The launch of Collections Nature by Cycle Vital, the range of hair care and styling products inspired by the benefits of nature

2016

The launch of Keratin Glow, a new rituel by Essentiel